Showcase

Morrow & Crumb

Hospitality

Independent concept — not client work

A self-directed bakery concept built around a hand-and-croissant mark, drawn pastry illustrations, and a warm editorial menu.

VIEW LIVE SITE (opens in a new tab)Opens the deployed project in a new tab
Type
Boutique bakery concept
Year
2025
Role
Self-directed concept — identity design, illustration, art direction, and frontend development.
Morrow & Crumb homepage after the logo animation, with the hand-and-croissant mark and the headline “Baked slowly. Gone quickly.”

Overview

Morrow & Crumb is an independent concept project. The bakery, its address, hours, menu, and contact details are all invented for the purpose of the design.

It is deliberately a small static site — one page, three sections — which put the weight on identity, illustration, and typography rather than on structure. Everything is hand-written CSS with no UI framework.

Notable details

01

Hand-and-croissant mark

The logo is a custom SVG component — an open hand offering a croissant — used at every scale from the favicon to the header lockup and the footer.

02

Intro-to-header transition

A dedicated animation hook runs the opening logo sequence and flips a single revealed flag on the page, which the header and hero read to settle into their resting state. Timing lives in one place and is easy to retune.

03

Drawn pastry illustrations

Every menu item has its own vector illustration rather than a stock photograph, which keeps the palette consistent and the page light.

04

Warm editorial visual system

A honey and cream palette, a display serif paired with a quiet sans, a torn wave dividing hero from menu, and drifting background shapes give the page its character without decoration for its own sake.

05

Menu driven by data

Items, prices, categories, and notes live in one typed file, so the menu can be reordered or reseasoned without touching layout code.

06

Responsive static site

The two-column hero, the menu grid, and the footer collapse cleanly down to phone widths, and the whole thing builds to static files.

See it running

The deployed version of Morrow & Crumb is live — open it in a new tab.

VIEW LIVE SITE (opens in a new tab)

More work

New project inquiry

Let’s make something
worth remembering.

Preview form — submissions are not connected yet.